My name is David Ingwell. For close to 40 years I have worked with some of the industry’s most exciting and leading Skin Care and Body Care manufacturers. As a leader in the Aesthetics industry, much has changed over the years; however, some of the same issues that have prevented growth over the years still exist today. Solutions are out there and are awaiting implementation. I am a person who can effectively implement programs and produce results.
I firmly believe a product line is only as good as the educational support given by the manufacturer. Customers can be supported with an outstanding education, but if consistent communication is not provided, retail/homecare and service goals will not be met.
Support at all levels is necessary to have both outstanding products and educational programs. Full support and focus of everyone involved; staff, management, owner, manufacturer, and distributor is necessary in order to succeed.
Focus and Support are the keys to turning a “surviving” account base into a “thriving” account base.
The Skin Care and Body Care Industry require strong support and leadership to succeed. It is vital to have a clear, attainable plan that keeps the entire sales and educational team focused and on track. A road map for success allows for a well-calculated, methodical approach to problem-solving and provides insight into the potential pitfalls rather than working in a “crisis management” mode.
What are the keys to success? How do you set revenue goals and achieve them? It begins with the highest quality Home Care and Professional Products within the Salon and Spa Industry coupled with the highest quality educational support. In today’s competitive marketplace, however, you need more. How does a manufacturer stand out? One must provide more ways to achieve revenue and growth goals!
- Salon and Spa Business Development and Management. This program provides comprehensive planning and development services for the Salon and Spa Industry with a specific business focus. Details of this program include but are not limited to:
- assist in the creative design of salon space
- hiring and training of the staff
- monthly performance reviews
- staff/management/owner goal planning
- business assessments and reviews.
Through intense business training, Salons and Spas will be equipped with budgetary and expense management skills, profitability goals and long-term market effectiveness. Achieving the essential revenue goals are possible by working side by side with owners, managers, and directors, and most importantly, through an effectively run business.
- Cosmetology and Aesthetic School Management. One of the biggest challenges at all levels of the salon and spa industry is retaining employees. The goal must be proactive employee retention rather than reactive. Manufacturers need to target fully trained and prepared employees, ready to work from the moment they graduate Cosmetology and/or Aesthetic School. For this exact reason, we will create, teach and implement our own unique Aesthetic and Body Care Treatment training curriculum. These programs will ensure that the quality of student graduating from Cosmetology and/or Aesthetic School will be an employee that will be prepared for success!
- Corporate Communication for Company and Spa Sales and Educational Support. In today’s competitive and global economy, efficient and cost-effective communication is essential to success. Manufacturers that succeed will utilize the same time, same message delivery, ensuring the entire team is on the same page. Information changes at an incredible rate of speed, the dissemination of that information in a timely manner are critical to staying ahead of the competition.
I am a proven and successful leader in the Aesthetics industry and I have produced results. Manufacturers, Distributors, and Customers have come to know my loyalty, integrity, honesty, and guidance. I have a great passion for my industry and look forward to the new and exciting future in Skin Care and Body Care.
I look forward to our conversation regarding how my credentials and strategies for success can deliver results for your company.
2018 - Present
Pevonia International • Midwest Sales and Educational Manager
Supports of all levels of Sales and Education within the Pevonia Midwestern Salon and Spa Account Base.
Sales and Educational Training support consisting of the following: Business Assessment, Management Training,
Home Care Recommendation Training, Skin Care Treatment Training including Basic Regiment, Acne
Problematic, Micro Circulation, Lightening, Oxygenating, Mature/Repair Ampoules & Freeze Dried Products and
Treatments, Plant Stem Cell Treatment, Youth Renew, Lacto Floral, and Micro Retinol Treatment, Soft and Hard Lift Off Masque,
Pre and Post Operative Treatments), Body Care, Hand and Foot Treatments and Hydrotherapy Treatment Training.
Primary accounts include Destination Spas, Day Spas, Full-Service Salons, and Cosmetology/Aesthetic Schools.
1987 - Present
American Aesthetics • Owner/President
Established Regional Sales and Distribution Company, providing Destination Spas, Day Spas, Full-Service Salons and Cosmetology/Aesthetic Schools with the highest quality Products, Equipment, and Supplies within the Skin Care, Body Care, and Hair Care Industry.
American Aesthetics Institute
Established a National Educational Company to support all levels of Education within the Skin Care, Body Care, and Cosmetic Industry. Educational Training consisted of the following: Business Assessment, Management Training, Retail Training, Skin Care, Body Care, Hydrotherapy Treatment Training and Day Spa Concept Training. Primary accounts included: Salon Distributors, Destination Spas, Day Spas, Full-Service Salons, and Cosmetology/Aesthetic Schools.
American Aesthetics Spa Development
Established the National Spa Development consulting business to facilitate the process of creating Destination and Day Spas. Services included; Market Analysis and Concept Planning, Feasibility and Financial Projections, Facility Design and Planning, Product and Equipment Selection, Operations Development, Sales and Marketing Insights and Support.
1994 - 2014
Your Esthetic Partner Sales and Education Manager
Develop and Support Your Esthetic Partner Midwest Pevonia Skin and Body Care Distribution
-Manage train all sales and educational staff in 12 state Pevonia territory.
-Annual sales growth average of 10-20%.
Develop and Maintain Sales and Educational curriculum for Sales Staff and Spa Clientele.
-Responsible for the education on the Pevonia Product line, which currently contains over 400 products and over 70 major skin, body, and nail care professional treatments.
Conduct all Major Trade Shows within Pevonia’s Regional Distribution Territory.
Supports of all levels of Sales and Education within the Distributor Account Base. Sales and Educational Training support consisting of the following: Business Assessment, Management Training, Home Care Recommendation Training, Skin Care Treatment Training including Basic Regiment, Acne Problematic, Micro Circulation, Lightening, Oxygenating, Mature/Repair Ampoules & Freeze Dried Products and Treatments, Soft and Hard Lift Off Masque, Pre and Post Operative Treatments), Body Care, Hand, and Foot Treatments and Hydrotherapy Treatment Training. Primary accounts include Destination Spas, Day Spas, Full-Service Salons, and Cosmetology/Aesthetic Schools.
1989 - 1993
Matrix Essentials, Inc., Solon, Ohio
Regional Skin Care and Cosmetic Training Manager
Trained and Educated Matrix Distributors, Sales Staff, Field Educators and Salon Personnel in a 13 State Midwest Territory. Conducted all Major Trade Shows within Matrix National and Regional Distribution Territories. Facilitated Sales and Educational Training to promote professional and home care products and Aesthetic, Cosmetic & Body Care Treatments within Matrix National and Regional Distribution Territories. Topics included: Skin Physiology, Derma Analysis, Skin, Body and Cosmetic Care Application, and Techniques, Aesthetic Equipment Training, Waxing, Business Assessment, Management Training, Marketing, and Promotions.
1984 - 1987
Aveda Corporation, Minneapolis, MN
National Education Director / Skin Care Division
Created Sales and Educational Curriculum for Distributor Sales Staff.
Responsible for all training and education of Aveda Distributors in the United States and Canada, including Sales Staff, Field Educators, and Salon Personnel.
Trained and Educated all Horst & Friends International Salon Personnel and Horst Education Center Staff.
Created Curriculum and conducted all classes for Horst & Friends Advanced Training for Skin Care.
Assisted in the development and reformulation of certain Aveda Skin Care Products.
Assisted in the development of Aveda Treatments including Aromatherapy Skin Care Treatment, Aromatherapy Facial Clearing, and Back Treatment.
1982 - 1984
Horst Education Center, Minneapolis, MN
Instructor of Aesthetics
Instructor of Cosmetology
- HORST EDUCATION CENTER, Minneapolis, MN – 11/83 – 4/84 – Esthetics Certification and License
- SCIENTIFIC COLLEGE OF BEAUTY, Madison, WI – 3/78 – 4/79 – Cosmetology Certification and License
- MADISON AREA TECHNICAL COLLEGE, Madison, WI 1/77 – 1/78 – Barbering Certification and License